Services

Six disciplines for campaign flights that survive a test cell.

Campaign Blaze delivers marketing agency services for Singapore and ASEAN organisations — campaign planning, AI-assisted creative, and performance marketing with human review on every claim. Indicative SGD ranges below; outcomes depend on market, budget, and creative quality. We do not guarantee ROI, lead volume, or viral reach.

F-01

Campaign Strategy & Flight Planning

We translate your client brief into a documented campaign flight — objectives, audience guardrails, media lane map, and claim boundaries before any spend moves. For Singapore B2B marketing teams, that means naming which platforms fit your offer, which messages need legal review, and where AI-assisted campaigns must stay under human strategy. A launch week that spends half its budget while the landing page still says “coming soon” is a Brief failure we catch early. Workshops happen at our Arab Street atelier or remotely; deliverables include a spark-board flight plan, stage gates, and a realistic test timeline. This is agency campaign planning — not a SaaS licence, not a course, not a promise of fixed marketing outcomes.

Indicative range: SGD 12,000–28,000 per flight-planning sprint · 3–5 weeks

Creative strategy screen showing campaign analytics and flight planning interface

F-02

Creative Concepts & AI-Assisted Production (human-approved)

Our creative studio produces ad concepts, social content, and editorial direction using generative AI workflows — always with human-in-the-loop AI review on brand voice and claims. AI copy development accelerates variant drafts; strategists approve what ships. We refuse to publish AI ad concepts that over-promise, violate platform policy, or read like generic template filler. For performance marketing teams in Kampong Glam and across Singapore, that discipline matters when a hero creative wins the boardroom and loses the click — we build test-ready assets, not vanity decks. Deliverables include concept boards, approved copy sets, and claim annotation for compliance. Human approval on brand and claims is non-negotiable.

Indicative range: SGD 15,000–35,000 per creative flight · 4–6 weeks

Media planning dashboard with channel allocation and campaign flight metrics

F-03

Channel Planning & Media Buying Support

We design media lanes — channel mix, budget pacing, and platform selection — for Singapore market campaigns with honest notes on attribution noise and policy limits. Campaign Blaze supports media buying with flight documentation, bid-strategy briefs, and weekly hygiene checks; we do not pose as an authorised Meta or Google partner unless contractually true. Performance marketing here means opening lanes only after landing-page hygiene passes, not flooding a form that cannot hold demos. AI analytics assist pacing summaries; humans decide when to pause, shift, or scale. Suitable for SME and enterprise teams who need a marketing retainer partner with PDPA-aware marketing practice, not a bot shop or follower scheme.

Indicative range: SGD 8,000–18,000 monthly media support · ongoing

Reporting desk with performance marketing documents and analytics review materials

F-04

Test Design, A/B & Experimentation

Creative test cells are how we protect budget from narrative bias. We design A/B and multivariate experiments with pre-declared read rules, minimum run times, and honest reporting when attribution catch-up lags. A test that looked like a win until platform data revised is still useful — if you document the loop. Our Singapore campaign studio runs campaign testing for messaging, landing modules, and offer framing; AI-assisted production generates variants quickly, but humans set hypotheses and interpret results. No fabricated metrics, no guaranteed uplift language. Ideal when a scale-up needs to rebuild test discipline after a regional brand scaled the wrong creative.

Indicative range: SGD 10,000–22,000 per experiment programme · 4–8 weeks

Test cell board showing A/B experiment variants and performance notes

F-05

Performance Reporting & Optimisation Cycles

Monthly and weekly performance loops that connect spend, creative, and revenue signals without inventing certainty. AI analytics summarise dashboards; strategists write the narrative your leadership can trust. We include optimisation recommendations, test-cell post-mortems, and brand claim review notes where regulated industries demand it. Marketing outcomes vary — our reports say so plainly. This service suits marketing teams who want a performance loop they can inherit after the engagement, with documentation clear enough for internal handover. Responsible AI in marketing means the report explains what AI stitched and what a human verified.

Indicative range: SGD 6,000–14,000 per reporting cycle · monthly

Performance review session with campaign analytics documents on a studio table

F-06

Always-On Campaign Retainer

An always-on retainer keeps a Kampong Glam campaign studio on call — weekly flight reviews, monthly optimisation cycles, and quarterly brief-to-build refresh. Scope is agreed in writing: which media lanes we touch, which claims require extra review, and which platforms stay off-limits. AI-assisted campaigns run faster inside a retainer, but human strategy still gates scale. This is B2B marketing agency delivery for scale-ups and enterprise teams — not marketing automation sold as autopilot, not an income course, not life coaching on a `.life` domain. Retainer clients get priority access to the spark board and a named flight lead.

Indicative range: SGD 18,000–45,000 per month · 6-month minimum typical

Campaign studio team sync reviewing always-on retainer flight plans

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